“Unpac helped me understand exactly what my target audience craved. Their research was insightful and actionable. Gone are the days of guessing – Unpac gave me the data to win!”
Arti Jog, Mumbai
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“Unpac helped me understand exactly what my target audience craved. Their research was insightful and actionable. Gone are the days of guessing – Unpac gave me the data to win!”
Arti Jog, Mumbai
2024 india has surged to become the third-largest market for podcast listeners globally, yet only 15% of indians are currently engaged, leaving a vast untapped audience waiting to be explored.
This first- of-its-kind comprehensive report on podcast consumption in india, is set to revolutionize the way we understand this dynamic medium.
This first- of-its-kind comprehensive report on podcast consumption in india, is set to revolutionize the way we understand this dynamic medium.
2024 india has surged to become the third-largest market for podcast listeners globally, yet only 15% of indians are currently engaged, leaving a vast untapped audience waiting to be explored.
This first- of-its-kind comprehensive report on podcast consumption in india, is set to revolutionize the way we understand this dynamic medium.
This first- of-its-kind comprehensive report on podcast consumption in india, is set to revolutionize the way we understand this dynamic medium.
The methodology behind the podcast pulse involved a meticulous blend of quantitative and qualitative research techniques. Engaging.
individuals across
cities in India
including mumbai, delhi, chennai, bengaluru, kolkata, ahmedabad, lucknow, indore, patna, and jaipur, the report gauged awareness and listenership statistics.
Additionally, detailed interviews with 1,800 active listeners provided invaluable insights into their behavior and preferences.
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