Key opinion leaders (KOLs) and experts play a crucial role in business strategy by offering insights into trends, regulations, and policies essential for decision-making. Their experiential knowledge provides a human context to hard data.
Qualitative expert interviews are widely used in political, social, and consumer research. These interviews offer nuanced insights that quantitative data often cannot capture.
Conversations with experts explore the ‘why’ and ‘how,’ providing foresight through the perspectives of those shaping the future. With their experience and frontline observations, experts can forecast trends, identify emerging challenges, and highlight opportunities before they become apparent to the broader market.
