We measure what your
customer won’t say but feel
You’ve done the hard work of building a great product. But what your customer feels in the first 5 minutes of use — that’s what decides whether they stay or churn.
At 1st IMPRESSION, we help brands capture that critical moment when expectations meet reality. Using real-time research tools and “Show & Tell” feedback methods, we track how customers react the very first time they interact with your product.
We measure what your
customer won’t say
but feel
You’ve done the hard work of building a great product. But what your customer feels in the first 5 minutes of use—that’s what decides whether they stay or churn.
At 1st IMPRESSION, we help brands capture that critical moment when expectations meet reality. Using real-time research tools and “Show & Tell” feedback methods, we track how customers react the very first time they interact with your product.
First impressions predict loyalty. Reach out to book a free 30-minute discovery call
What We Offer
1. First Use Experience Capture
We connect with users the moment they receive your product and capture their reactions live — as they unbox, explore, and interact. Think of it as a guided self-narrated usability test in their natural environment.
Real users. Real emotions. Unfiltered reactions.
2. First Impressions Insight Analysis
We turn raw footage into real insight — analysing what delights, frustrates, or confuses. You get actionable intelligence, not a data dump.
So you can fix what’s broken before they tell the world.
3. Rapid Improvement Loops
Quick wins. Fast fixes. Small changes with big impact.
We highlight what needs tweaking — from packaging to onboarding to microcopy — so you can build brand love from the first hello.
Why 1st Impression Matters:
Most feedback systems kick in too late. NPS tells you what they remember. We show you what they felt — right when it counts.
Want to know what your product really feels like on Day One/First Use?
Book a free 30-minute discovery call – add a calendly link
Unpac Research (OPC) Pvt. Ltd.
22,National Storage Building, Senapati Bapat Marg, Mahim (W), Mumbai 400016
Mobile: +91 9820281190
