Our
Services
We equip businesses with actionable insights that drive informed decision-making. Our toolkit includes a range of methodologies tailored to meet your unique needs, whether you seek to:
Understand the forces driving policy shifts.
Uncover customer motivations and market opportunities
Tap into emerging market trends,
assess market size, and devise entry strategies.
Enhance brand positioning and communications.
Optimize product development and innovation.
Research Solutions
1.Consumer Research
– Exploratory Work
2.Policy Research
– In-depth Interviews with Policy Elites, Policy-Informed Individuals, & Industry Specialist
3.Market Research
– Market Assessment and Opportunity Studies
– Competitive Landscape Analysis
4.Brand Research
– Brand Perception and
Reputation Studies
– Brand Positioning
5.Product Research
– New Product Development
– Concept Testing
– Packaging Testing
– Product Positioning
Ethnographies | Focus Groups | Interviews conducted in-person and online |
Hybrid Studies | Market Estimation & Sizing (in Partnership)
Team
We are a team of curious minds, driven by the passion for unravelling the complexities of human behaviour. We fearlessly ask tough questions, challenge assumptions and design each project as a new path to discovery. We do not take a cookie cutter approach.
Founder
Sheetal Choksi
Research has been an integral part of every role Sheetal has undertaken during her 30-year career. Her extensive experience as a client has provided her with a deep understanding of applying research for business outcomes. Combined with her role as a researcher and moderator, this expertise allows her to create methodologies that deliver the best actionable insights for clients to make informed and strategic decisions.
Sheetal collaborates with senior partners domestically and internationally, following a model of partnering with seasoned professionals to ensure clients receive the highest quality of thinking on their projects.
Project Manager
Bakul Nair
Bakul has over two decades of experience spanning retail, writing, and research. She has spent more than 15 years in retail across various formats and product categories. From Luxury products, to travel retail to private labels, Bakul has handled various product categories such as women’s apparel, beauty, bags, and footwear.
Leveraging her unparalleled understanding of the retail landscape, Bakul has transitioned her focus to the power of written communication. She is now a free-lance writer. Business writing serves as her forte, where she crafts compelling and insightful narratives. In addition to writing, Bakul manages select research projects for Unpac Research. Her extensive experience across various consumer segments, coupled with her remarkable ability to adapt and excel in evolving environments, positions her uniquely to identify the ideal respondents for any research endeavour. Furthermore, Bakul’s expertise extends to report authorship, where she contributes valuable insights when required.
Our Clients
