Unpac – Research

Your Partner in Navigating
the Nuances of Indian Culture &
Consumer Behaviour

Business Questions.
Human Answers.

Unpacking Insights in the
Tapestry of Diversity.

Local Pulse.
Global Impact.

At Unpac Research, we are focused on connecting businesses across the world with the dynamic Indian consumer market.

Our team leverages deep cultural knowledge & innovative research methodologies to deliver customized insights & strategies along with tailored research solutions.

OUR SERVICES

OUR PHILOSOPHY

India is a land of myriad cultures, languages, and traditions and this is one of its many strengths. Unpac Research is committed to celebrating this uniqueness.

We started with the belief that understanding this level of complex cross-cultural demography is akin to peeling an onion – each layer reveals more depth and complexity.

We believe in meticulously unpacking these layers, conducting thorough research and engaging directly with communities. We immerse ourselves in local customs, and everyday life to gain a deeper understanding of what drives consumer behavior in different regions.

Our research is about uncovering the underlying motivations, values, and preferences that influence consumer decisions and help businesses and brands identify insights to connect with India’s diverse population on a deeper, more authentic level.

We are cultural explorers, storytellers, and partners in your journey of discovering the soul of India. Our brand philosophy is anchored in curiosity, and a deep affinity for understanding the diverse cultural landscape of this incredible nation and thus creating experiences for your brands that are insightful, impactful and meaningful.