India is a land of myriad cultures, languages, and traditions and this is one of its many strengths. Unpac Research is committed to celebrating this uniqueness.
We started with the belief that understanding this level of complex cross-cultural demography is akin to peeling an onion – each layer reveals more depth and complexity.
We believe in meticulously unpacking these layers, conducting thorough research and engaging directly with communities. We immerse ourselves in local customs, and everyday life to gain a deeper understanding of what drives consumer behavior in different regions.