About Us

At UNPAC, we are dedicated to bridging the gap between businesses, both global and local, and the ever-evolving Indian consumer landscape. Our team of seasoned researchers possess a deep understanding of Indian culture, traditions, and consumer behavior, empowering us to provide our clients with unparalleled insights into this intricate market.

In addition to our core service offerings, we provide customized research solutions tailored to address unique challenges and opportunities. We continually explore new methodologies and stay at the forefront of research trends to ensure that our clients receive cutting-edge insights.

While our roots are deeply embedded in India, we have an extensive understanding of international business practices. This enables us to effectively translate Indian consumer insights into actionable strategies that resonate with audiences worldwide. We are unwavering in our commitment to delivering the highest standards of quality in all our research projects.
Unleash the immense potential of the Indian market by partnering with us.


We equip businesses with actionable insights that drive informed decision-making. Our toolkit includes a range of methodologies tailored to meet your unique needs, whether you seek to:

Understand the forces driving policy shifts.

Uncover customer motivations and market opportunities

Tap into emerging market trends,
assess market size, and devise entry strategies.

Enhance brand positioning and communications.

Optimize product development and innovation.

Research Solutions

1.Consumer Research

– Exploratory Work

2.Policy Research

– In-depth Interviews with Policy Elites, Policy-Informed Individuals, & Industry Specialist

3.Market Research

– Market Assessment and Opportunity Studies
– Competitive Landscape Analysis

4.Brand Research

– Brand Perception and
Reputation Studies
– Brand Positioning

5.Product Research

– New Product Development
– Concept Testing
– Packaging Testing
– Product Positioning

Ethnographies | Focus Groups | Interviews conducted in-person and online |
Hybrid Studies | Market Estimation & Sizing (in Partnership)



We are a team of curious minds, driven by the passion for unravelling the complexities of human behaviour. We fearlessly ask tough questions, challenge assumptions and design each project as a new path to discovery. We do not take a cookie cutter approach.



Sheetal Choksi

Research has been an integral part of every role Sheetal has undertaken during her 30-year career. Her extensive experience as a client has provided her with a deep understanding of applying research for business outcomes. Combined with her role as a researcher and moderator, this expertise allows her to create methodologies that deliver the best actionable insights for clients to make informed and strategic decisions.

Sheetal collaborates with senior partners domestically and internationally, following a model of partnering with seasoned professionals to ensure clients receive the highest quality of thinking on their projects.


Project Manager

Bakul Nair

Bakul has over two decades of experience spanning retail, writing, and research. She has spent more than 15 years in retail across various formats and product categories. From Luxury products, to travel retail to private labels, Bakul has handled various product categories such as women’s apparel, beauty, bags, and footwear.

Leveraging her unparalleled understanding of the retail landscape, Bakul has transitioned her focus to the power of written communication. She is now a free-lance writer. Business writing serves as her forte, where she crafts compelling and insightful narratives. In addition to writing, Bakul manages select research projects for Unpac Research. Her extensive experience across various consumer segments, coupled with her remarkable ability to adapt and excel in evolving environments, positions her uniquely to identify the ideal respondents for any research endeavour. Furthermore, Bakul’s expertise extends to report authorship, where she contributes valuable insights when required.

Voice Of UNPAC

Welcome to the Voice of UNPAC, a dynamic hub of thought-provoking content that delves into insights and nuances at the heart of our research. We explore people and their behavior, pose questions with multiple answers, and cover intriguing trends shaping the world today. Our blogs and videos are sure to resonate with you as we share our perspectives, aiming to spark meaningful conversations.

Contact Us


UNPAC Research (OPC) Pvt. Ltd.

1701, Brooke Ville, Mogul Lane,

Mahim(W),Mumbai – 400016

+91 9820281190

[email protected]