Bakul has over two decades of experience spanning retail, writing, and research. She has spent more than 15 years in retail across various formats and product categories. From luxury products, to travel retail to private labels, Bakul has handled various product categories such as women’s apparel, beauty, bags, and footwear.Leveraging her unparalleled understanding of the retail landscape, Bakul has transitioned her focus to the power of written communication. She is now a free-lance writer. Business writing serves as her forte, where she crafts compelling and insightful narratives. In addition to writing, Bakul manages select research projects for Unpac Research. Her extensive experience across various consumer segments, coupled with her remarkable ability to adapt and excel in evolving environments, positions her uniquely to identify the ideal respondents for any research endeavor. Furthermore, Bakul’s expertise extends to report authorship, where she contributes valuable insights.