Who is the Indian consumer? Depends on which one you’re talking to. We decided to ask them instead - 15 conversations with dreamers, doers, doom-scrollers, and deal-hunters. From OTT obsessions to grocery delivery confessions, they told us what makes them tick (and click).
They binge, budget, and believe — often all in the same day.
Forget the clichés. These are the many Indias behind the market, unpac’d. And we’re just getting started — new voices from across the country will keep joining this mix.
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