Bakul moderates the way she reads a room, watching for what’s underneath the words. As a researcher at Unpac Research, she runs qualitative studies across technology, policy, entertainment, and FMCG, designing recruitment, moderating fieldwork, and distilling what respondents mean, not just what they say. Thirteen years leading multiple categories at Shoppers Stop meant analysing data as well as standing on a shop floor and decoding, in real time, why a consumer reached for one shelf over another. Retail taught her to listen for the “why.” Research is where that instinct now lives.